Free tool

Schema markup generator

Structured data is how search engines and assistants understand what a page is about. Pick a type, fill the fields, paste the script tag. Nothing leaves your browser.

Type

Name*URLDescription

Price— 0 for freeCurrencyCategory

Logo / image URL

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "Your Product",
  "url": "https://yourproduct.com",
  "description": "A short description of what it does.",
  "applicationCategory": "BusinessApplication",
  "operatingSystem": "Web",
  "offers": {
    "@type": "Offer",
    "price": "0",
    "priceCurrency": "USD"
  }
}
</script>

Paste this into your page's <head>. Only mark up what is genuinely on the page — marking up FAQs that aren't visible is against Google's guidelines and can cost you the rich result.

Two rules worth following

Only mark up what's on the page. Structured data that describes content a visitor can't see is against Google's guidelines and is the most common reason rich results get pulled.
Validate before you ship. Run the page through Google's Rich Results Test and schema.org's validator — a single missing required field silently disables the whole block.