Free launch QA tool

SaaS launch checklist

A 25-point pre-launch gate covering product quality, conversion, technical setup, launch assets and distribution.

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Practical guide

What a SaaS launch checklist should cover

A useful launch checklist goes beyond a landing page. It should catch product breakage, weak positioning, missing analytics, bad mobile states and unfinished distribution before launch traffic arrives.

Product

Confirm the core use case, onboarding, errors and mobile experience work without the founder manually rescuing users.

Conversion

Make the promise, CTA, proof, pricing and objections understandable within the first visit.

Distribution

Prepare launch posts, UTMs, directory targets and follow-up messages before the launch window opens.

Frequently asked questions

When should I use the checklist?

Run it before every major launch, relaunch or large traffic push, then fix the unchecked items that could waste new-user attention.

Do I need every item complete before launching?

Not always. The score is a QA aid, not a rule. Core product reliability, a clear CTA and measurement should normally be treated as launch blockers.

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