Before launch
- Your homepage explains what the product does quickly
- Signup, login, and the main activation flow work
- The mobile experience is usable
- Pricing and the primary call to action are clear
- Analytics is installed before launch traffic arrives
- A short demo, screenshots, and product description are ready
- Support or contact information works
- You know which action counts as activation
On launch day
- Publish the product page
- Share one clear demo instead of many vague claims
- Reply to useful questions and comments
- Watch for broken flows or obvious confusion
- Track outbound clicks, signups, and activation
- Fix severe friction before chasing more reach
After launch
- Review traffic sources
- Compare visits with signups and activation
- Follow up with users who gave concrete feedback
- Update the product page if positioning changed
- Keep the launch URL live for future discovery
- Turn the best feedback into the next product change
What to measure
Upvotes and impressions can tell you whether people noticed the launch. They do not tell you whether the product worked for them. Track the path from discovery to product visit, signup, activation, and customer where possible.
FAQ
Questions founders ask
When should I start preparing for a SaaS launch?
Prepare the product page, analytics, onboarding, demo, and support path before you send meaningful launch traffic.
What is the most important launch metric?
It depends on the product, but a useful launch should connect discovery metrics to product outcomes such as activation, qualified conversations, or customers.
Should I launch on only one platform?
Usually no. Use multiple relevant channels, but keep attribution clear so you know what actually worked.
Ready to ship?
Use the checklist, then put the product on the board.
A launch page is useful only when the product behind it is ready for the people who click through.