Launch platforms
Launch directories and weekly boards are useful when people visit them specifically to discover new products. Saasgrave Launches is one option: founders publish on a weekly board and keep a permanent product page after the week ends.
Other launch platforms can also be useful. Their rules, visibility, and link treatment can change, so check the current submission requirements before launch day.
Founder and niche communities
- Indie-founder communities where your product is relevant
- Developer communities for technical tools
- Niche forums and communities for the exact user problem
- Customer groups where self-promotion is explicitly allowed
- Founder networks where you can ask for product feedback instead of empty upvotes
Owned and social distribution
- Your existing email list
- X or LinkedIn if you already have a relevant audience
- A short product demo
- Founder-led build-in-public posts with real product evidence
- Customer or design-partner outreach
Search and evergreen discovery
Launch content can keep working when it becomes a crawlable product page, useful guide, comparison, template, case study, or category page. The goal is not to repeat the same launch copy across dozens of thin pages. Build pages that answer a different search job.
How to choose the channels
Pick channels based on audience fit, cost, time, and the action you want people to take. Use tagged links where practical. After the launch, compare which sources produced product visits, signups, activation, or qualified conversations.
FAQ
Questions founders ask
Where should I launch a new SaaS?
Use a mix of launch platforms, relevant founder or niche communities, your existing audience, and search-friendly pages. The right mix depends on the product and target user.
Should I launch on Product Hunt and other directories?
You can use multiple relevant launch platforms. Avoid treating any single platform as guaranteed distribution.
How many launch channels should I use?
Use only the channels you can support and measure. A smaller set of relevant channels is more useful than mass-submitting to unrelated sites.
Ready to ship?
Add one more measurable launch surface.
Saasgrave Launches gives your product a weekly launch slot and a permanent page you can keep sharing afterward.