Every launch step, why it matters and when to skip it
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About Product Launch Checklist
Product Launch Checklist is a free list for people launching software, from the moment the product works to the first month after launch. It covers SaaS, mobile apps, AI tools, browser extensions, open source projects and developer tools. Every item says why it matters and says when you can skip it. Pick what you are launching and the list gets shorter, not longer. Your ticks stay in the browser, with no account, email or payment. It also ships a no-auth MCP server and an agent skill, so an AI assistant can walk you through your own launch.
Overview
Who is it for?
Indie makers and small teams shipping software
Problem
Every launch guide says to do everything, and almost none say why a step matters or when you can safely skip it.
Solution
A free checklist where every item comes with the reason and a skip note, filtered to what you are launching: SaaS, mobile app, AI tool, browser extension, open source or dev tool.
What makes it different
The list gets shorter for your launch type instead of longer, needs no account, and ships a no-auth MCP server and an agent skill so an AI assistant can walk you through your own launch.
Discussion · 0
Hey everyone, maker here. Every launch guide I found said to do everything, and almost none said why a step matters or when you can safely skip it. So I built the list I wanted. Every item in Product Launch Checklist comes with the reason and a skip note. Pick what you are launching (SaaS, mobile app, AI tool, browser extension, open source, dev tool) and the list gets shorter, not longer. It also ships a free MCP server and an agent skill, so your AI assistant can walk you through your own launch one item at a time. Which launch step do you always forget?
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