utm_source
Name the platform or referrer, such as producthunt, x, linkedin or newsletter.
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UTM link builder
Create clean campaign URLs for launch posts, newsletters, directories, ads and partner links.
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Practical guide
UTM links for SaaS launch attribution
UTM parameters let analytics tools separate traffic by source, medium and campaign. Use consistent names across Product Hunt, X, LinkedIn, newsletters, directories and partner posts so launch results can be compared later.
utm_medium
Describe the channel type, such as social, referral, email or community.
utm_campaign
Use one stable campaign name, such as september_launch, rather than inventing a new label for every link.